B Lab Europe

B Lab Europe, the organization responsible for the B Corp label in Europe, was looking for a new framework for certified companies to share about their path as B Corps, seeing the certification as a starting point for continuous improvement rather than an end goal.
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In collaboration with &why, a B Corp certified agency we are proud to call partner & client, we conceived and created a new framework for B Corps to share their goals, challenges and and achievements in “The Journey of Doing”. 

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The challenge: Finding an easy and scalable way to involve as many companies as possible in communicating the launch of “The Journey of Doing Campaign” on LinkedIn.

Our solution: Create a video commercial where as many B Corp as possible could share in an inspiring and clear way the ups and downs of their journey towards impact.

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